Do you have Social Selling division in your company?

Where there are more benefits, there are more challenges. Isn’t? 
 
The fundamentals of sale process remain same in any sales process, but in social media we face numerous challenges.  In physical sales, words, sounds, body language, modulation, tone of voice are all important to convince the customer apart from product presentation.   However, in virtual world we require relying on customer profile analyses by understand their social behavior, preferences, etc, during sales process. 

Establishing a social selling division ease the sales process with progressive methodologies for effective results.   Social Media platforms are being used to create lot of noises and require funneling them into action.
Social Selling is an art and it requires enormous skills in understanding, articulating, presenting with patience, truth and sincerity.  Mastering in social selling will reduce millions of dollars spent on traditional sales methodologies and immensely helps to increase revenue and profit margins.

Companies require establishing social selling division and develop strong emotional and rational bond with customers through series of active engagements.  Social selling actually helps the customers to take right buying decision and helps them throughout the product experiences beyond service period.

I have recently conducted numerous Social Selling training and workshops in Saudi Arabia and helping some of the companies to establish their social selling division. Social selling is a next big thing that will contribute to E commerce to increase revenue by reducing the expenditures.

Comments

Post a Comment

Popular posts from this blog

Expatriates and challenges

‘People who are looking to own a first home by living in a second home’ is my definition for gulf expatriates. In 70 and 80s millions of expatriates were brave enough to go to gulf countries in search for a decent life. Today, these left over millions, especially in Saudi Arabia are questioning their bravery, in fact, wondering was it worth! Often this group looks so naïve and foolish in front their own cousins who have built better job career, businesses and life in their countries against multiple odds. It is not a major worry for people who migrated in end of nineties or early two thousands, because these particular groups have the advantage of age in addition to better professional educational qualification to find jobs in their home country or elsewhere. They are also not far away from the social and business environments of their home countries. They can relatively mingle with existing social circumstances and relocate with certain ease. The question remains more disquietin...
Read more

Uniform Civil Code - Divide and Win

BJP government has suddenly taken up the Uniform Civil Code in the name of gender equality, harmony and progressiveness.  One India and One Law is the concept and has been heavily funded by some media companies in promoting pan India animosity among various political parties and communities.  One India and One Law can be catchy and media friendly to increase the TRP of television channels, but not even one percent of GDP growth.  Is One India and One Law is the forerun for One India One Language; One India One Culture; One India One Religion; One India and One ethnic, etc?      Media started discussing and debating the law commission questionnaire issued on 7 th October and we have conveniently moved away from surgical strikes and increasing terror attacks on border area.  Nevertheless, it is the arrogance of Law commission that prepared a questionnaire in an irrelevant and negative format like a school children survey questionnaire. I have...
Read more

Ayodhya Verdict

A historical verdict evokes three different responses. Before I explain the responses, I consider it historic, because the verdict does not limit within the legal domains and suggest the parties to move forward with compromising formula of joint possessions or joint holders of the property. It is historic, because the judges thought about the social implications, which is again beyond the legal purview and practices in India. Rarely judges show their vision of social implications on positive direction and therefore, we must appreciate the panel of judges, though one of them categorically dismissed relief to Muslims and awarded the entire property to Hindu parties. It took sixty one years to decide on the title holders, but largely based on the belief, practices and utilization of the property in the absence of valid or clear documents and entitlements. No victory or loss – proclaimed by RSS parivars including BJP. A base for reconciliation – thumped by other political parties and i...
Read more