Social Jungle


Man is a social animal and true to this affix he made the society to be his jungle.  He always found ways to complicate anything he can touch and in the process he unravels new ideas and thoughts.  Man is a funny creature because sometime he works in divine mode and many times works on devil intentions.  Fun apart, jungles have no regulations and animals have only one rule that is ‘kill to survive’.  Now, the market is full of competing businesses with warfare tactics and effectively killing each other to survive.  Is it something to do with the imbibed characteristic ever since the first man Adam came to this world or behavioral characteristic emboldened through survival challenges? 

Adam’s two sons had a bitter bloody fight for a girl and subsequently younger one killed the elder.  The bloodshed started from there and the rest is our world.  In social jungle, we exhibit the same characteristics of killing others using not swords, but words.  In social jungle where everyone is free to exchange and share whatever their likes, whims, fancies, good, bad and ugly with freewill.   The joy of sharing their desires, opinions and viewpoints has reached a level where everyone started to influence about everything based on their experiences.   Lot of free advises is thrown at social media and I don’t know how many of them are really practicing it.

In free floating of social media enterprises, a deer can google to know where her arch enemy Tiger is walking in the jungle.   Social media is the storage of information in addition to understand people behavior.  Information is freely available and so the danger.  Brand and products are immensely worried about their business and dangerously living to maintain their reputation and profit.  Few disgruntled employees of certain company can start a vilifying campaign disguising as customers and tarnish the image of the company.  Simple what’s app campaign is strong enough to reduce the sales of a drink in market.  The boundaries are blurred in communication field and everyone becoming an expert due to readily available technology.

The challenge to some marketers that they hate this new behavior formula of sharing everything and being forced to dig out their communication strategy.  Some marketers are trying to delay the change to disturb the apple cart.  But this is the new marketing and communication order.  They cannot resist.  The resisters will be removed if they don’t change.     

But are we really in social jungle?  Is not man carved out his civilization after civilization by prodding out of jungle?  Is not man capable to limit the influence of jungle?  Man complicates, but unearths wonderful new thoughts and solutions.  He is and so the brand and products.

When ancient man came out of jungle, he happened to worry about the empty space.  He does not know what to make from vast empty area.  Some of them afraid of it and decided to go back to jungle and some of them decided to adventure. Those adventurers noticed that the world is not jungle, but the empty space.  He walks, jumps, ran, dance and moreover aware of what is around him.  His eyes were start exploring everything that he can see in the empty space.  He decided to make use of the empty space and do not like to go back to the jungle.  The civilization is born. 

Social media is a change and need to be absorbed, manipulated, synthesized and mastered.  Social media is not the destination; it is a catalyst to new platforms.  One needs to come out of social jungle and look at the benefits of social media.  There are lots of empty spaces around social jungle and need to be cultivated.  It is not free flow of information, or sticking notes on social notice boards or sharing images among millions of daily shares; it is more of a science and art.  The science is a process and the art is a presentation.  The process and presentation are more important to explore the empty space.

The scientific approach with artistic presentation will distinguish the marketers from survivors to successful. True marketers always strive for success not just survival.          


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