Changing Market Dynamism
The market dynamism is changing from ‘consumer driven’ to ‘affordable driven’, a phenomenon that is rapidly creating imbalance between productivity and purchase capability. Consumers are not relatively comfort enough to choose from array of available options as was the practice in past (decades); rather their decision making process is now based on affordability. Affordability is subjective and varies among people depending on their disposable income. However, irrespective of their class and income, consumers have considerably lost their confidence in plastic money and unsure of future income, let alone the savings. Banks have suddenly folded their free lending tents and let the consumers to mend their own paths to recovery. The result is ‘lack of confidence’ among consumers, traders, wholesalers, manufacturers and bankers. The significant development is the suspicious attitude among commercial entities about present market economy modules and subsequently eroding the trust level